Branding & Design Process

A unique combine lettermark and icon logo, and a clean, simple, classic business card design for Serge Grand Palais. Through long distance communication and exchange of our ideas for the logo design with the client, we both finally hold on to the idea of illustrating the entire Serge Grand Palais building and framing the unique part of it with a stroke shield as their logo. Part of the main auditorium outer view works well as a logo because it would be recognized in any branding identity for the building one of a kind architecture even without it lettermark. The Minion Pro typeface was chosen because of its delicate strokes and curves, and it is a fine combination to use for heading or for invitations in event planning business.


Serge Grand Palais


Yaoundé, Cameroon


Logo Design, Branding, Art Direction

branding is a powerful marketing weapon

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