Organic Juicy Co

Organic Juicy Co. is a cold-pressed juice company that produces three different kinds of juice products and operates only in the summer. Their products are being produced combining the very best in organically sourced ingredients.

We created a very strong visual identity and web design to help elevate and differentiate the brand from its competitors. By keeping it fresh and juicy, the key colour of each juice flavour was used to bring out that freshness which reflects and letting the brand to speak for itself.

The monogram mark (O+J) was designed using a coordinate system with mathematic formulas x, z, and y to find the area that gives a connection between O (organic) and J (juice) as shown in the coordinate system diagram. The three main primary colours as seen in the logo present the three juice product flavours. For the wordmark, we used the grid system not only to give a good alignment to the wordmark under the monogram mark but also to create an equal adjustment space simultaneously with each letter.

The typeface GEOMETR use for the entire branding has been chosen for it fine curve and boldness to keep the branding strong, minimal as well to stands out for communication with long distance eye contact.

ServicesGraphic Design, Branding, UI/UX Year2017Tools UsedAdobe Illustration, Adobe Indesign, Adobe Photoshop

juice logo design, visual identity
juice product, visual identity design
web design, visual identity
monogram logo design, visual identity design, logo process
monogram logo, visual identity design, logo sketch
wordmark design, visual identity design
juice monogram logo, visual identity design
typography, visual identity design
monogram logo, visual identity design, logo animation
visual identity design, tote bag, graphic design
icon design, visual identity design
monogram logo, visual identity design, logo animation
monogram logo, visual identity design, pallet
monogram logo, visual identity design,
branding, visual identity design, brand identity
business card design, visual identity design
business card, visual identity design
graphic design, visual identity design
letterhead design, visual identity
visual identity design, branding
pattern design, visual identity
stickers design, visual identity, juicy
fresh poster design, visual identity
billboard, visual identity
responsive web design, visual identity
visual identity, web design
web design, visual identity

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